Beverly Worsfold

With Bill's passing in early 2016, Beverly directs the Rural Design business along with her sons. The farm operates as a beef and grazing unit and now with the family involved, she is continually looking at long term sustainable land use options and future outcomes. Beverly has key input in making strategic decisions.


Heath Worsfold 

Heath graduated with a Bachelor of Resource Studies from Lincoln University in 2000 with a major in Wildlife Ecology and Nature Conservation, after which, Heath obtained experience at Gisborne District Council working as a Natural Resource Policy Planner. His role involved various projects including the Sustainable Hill Country Project and Protected Natural Areas Program. Afterwards Heath spent three years in Town Planning and Appeals & Enforcement for the London Borough of Richmond working in the areas of urban design, residential and city centre planning. 
Completing 6 years work experience in two contrasting work settings provided Heath with a wide range of experience and perspective on issues relating to social, economic and environmental sustainability. Heath returned to New Zealand 2007 to help expand Rural Design offering skills in ecological assessment, plant nursery design and sales, environmental planning and the range of administration skills required for the business. Heath developed his passion for ecology working with Bill on the farm and on earlier Rural Design wetland and riparian projects. He used this passion more recently to access  funding from Fish and Game New Zealand to plant wetlands at the back of the family farm. The funding came from the New Zealand Game Bird Habitat Trust, which exists primarily to improve New Zealand game bird habitat and secondarily, to improve the habitat of other wildlife. Heath is now a Director of Rural Design 1984 Limited.

Eden Worsfold

Eden is the youngest son of four. Upon completing secondary school he set into the field of building, completing two years building experience, with a strong set of skills relevant to hard landscaping requirements. Upon finishing his building experience Eden went into the field of re-vegetation and land restoration projects. Eden has a passion for working with the outdoors, helping Bill with the farm from an early age. Eden learnt from a young age the impact animals and humans can have on the land and has extensive experience in mitigating harm and restoring land to productivity and environmental equilibrium. He has extensive knowledge of native plant species and is adept at identifying the appropriate plant type and layout for any New Zealand landscape.
Years of experience in site preparation, plant selection mix, plant layout and design, implementation, maintenance and monitoring, coupled with farming experience in pasture management, fencing, use of machinery means Eden is capable of managing the whole process with expertise. Eden is now a Director of Rural Design 1984 Limited and is the Operations Manager managing up to 25 employees (The majority of which are from the local Kaipara community) including our Site Foreman and labour units. Eden is now a Director of Rural Design 1984 Limited.

Francois GardAn

Francois hails from the Brittany region in France. Francois has a 4 Year Diploma in Landscape Gardening. Francois originally came to New Zealand to experience a new culture, lifestyle and to expand his horticultural knowledge.

Francois is currently the Nursery Manager for Rural Design. He is in charge of collecting seed and process of growing and looking after the plants.  A highly organised individual Francois enjoys the family orientated nature of Rural Design and he has rapidly expanded his knowledge of New Zealand native plants. The nursery is tasked with producing the majority of plants required for all planting jobs, growing close to 1 million plants per year.


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Marilyn is the Administration Manager for Rural Design. Marilyn has a wealth of experience in account management and sales in the wine and telecommunications industry. She is integral to keeping Rural Design running smoothly. Marilyn arrived to Rural Design early 2014 when there was only 6 employees. She has helped oversee the companies rapid growth over the last four years.

Marilyn is a local Kaipara resident who has a fondness for its local flora. Marilyn's partner is Selwyn Wright a childhood friend of Rural Design founder Bill Worsfold  


IRAIA maxwell

Iraia is our main Site Foreman specialising in plant implementation on site. Iraia has been with Rural Design for 9 years.

Iraia is a hardworking individual committed to the environment. He is an efficient manager who despite his young age is a highly capable site supervisor. Iraia leads by example on site, he is a lightening quick planter as well as an effective operator of machinery. Iraia values working for a family company and has learnt a variety of skills related to managing people, time management, plant implementation and the costs associated with the job. 

Jack Warden

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Jack Warden joined the team early 2018 as an ecologist. Jack has a Bachelor of Applied Science specialising in Biodiversity Management. Love for the environment was instilled in Jack from a young age, with both his parents having a keen interest in the principles of kaitiakitanga. Jack's father currently works as a Bio-Security Officer, and his Mother as an Office Manager for Auckland Council. 

Jack is an all-round naturalist and skilled botanist. Jack  is on the committee of the Auckland Botanical Society and is currently working on multiple botanical lists for various projects in his spare time. Jack also has experience in pest management, arboriculture and a wealth of knowledge regarding our native fauna. Jack works closely with our nursery team to ensure seed is collected from a range of ecological locations. Jacks primary role is to work alongside Heath and Maddy on ecological reporting for a range of developments. This ensures our clients are in line with ecological requirements stipulated by local government in New Zealand. 

Blake Worsfold


Blake is the third son of the family. He has a Bachelor of Arts majoring in Geography and Anthropology and a Graduate Diploma in Secondary Teaching. Blake worked  with Rural Design in its earlier years with his father Bill, but has primarily worked in the education sector as a secondary school teacher at St Paul's College for 7 years and as a Head Teacher at Geita Gold International School in Tanzania for three years. Blake returned home with his family in July 2016 to be with his father.

He has since slotted into the business as Systems Manager looking after health and safety, tender pricing, human resources, communications, while also running jobs manually in the field. Blake's main project is planting and maintenance at Paerata Rise in conjunction with Grafton Downs Limited, Bespoke Landscape Architects and Kerry Dines Ltd. 

Madara Vilde

Maddy first joined the Rural Design team in 2017 as an Ecologist, and after a short stint as an Ecologist in the UK, permanently returned to NZ and rejoined the team in early 2019. Having graduated from University of Edinburgh with a 1st Class Honours degree in Environmental Science Maddy has since worked in conservation and academia, and more recently in an environmental consultancy setting in both the UK and NZ.

Maddy has experience working on all sizes of projects from single dwellings up to large urban expansions and provides robust and practical advice to clients and engages with consultees to deliver the best outcome. Her main role at Rural Design is spatial analysis and mapping support for the business, having extensive knowledge working with ArcGIS and QGIS programmes. Maddy also has significant experience in the fieldwork – being a skilled surveyor of avifauna, herpetofauna, bats and aquatic organisms. She has a keen interest in agro-ecological practices and is passionate supporter of developing multi-purpose use of agricultural landscapes to provide for a range of social, environmental and economic benefits.